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I am an experienced and multi-talented communications professional with a specialism in food, drink and sustainability. My heart beats for local produce, biodiversity and a sustainable society. A great deal of my working life has been spent in raising awareness and spreading knowledge in a fashion that makes complex information attractive and available for the many. I have been working with ecological apples, Swedish honey, exceptional meat and poultry, local beverage producers in Southern Sweden and pollination experts around the world.

I have founded the platform Pollinera Sverige or Pollinate Europe together with Lotta Fabricius Kristiansen. Since 2017 we have gathered experts in a dynamic network, launched the annual Pollination Week in May nationally and created a wide range of tools for spreading knowledge about pollinators, such as a Pollination Guide, an exhibition called SURR! (BUZZ! in Swedish) and a range of rewarded posters and cards.

Since 2013 I worked as a communication manager for a marketing platform for Swedish Beekeepers called Svenska Bin.

My experience and competence spans from the initial, basic conceptualization to production and publishing.
I have a large network of contacts ranging from chefs and bakers to journalists and driven partners in PR, design and web development.

My company delivers:
– concept development and brand building
– design – from idea to execution
– development of content for websites
– structure and ideas and content for social media
– press releases, press meetings and events
– books, newspapers and educational material
– interviews and articles on food and food production
– creation of workshops, festivals and lectures 

I have worked for fifteen years as an art director at advertising agencies, five years as designer and creative head for publications at a creative agency, and for nearly twenty years I have been running my own business.

I was trained at Beckmans School of Design, Poppius Journalist school and completed the Digital Leadership course at Berghs School of Communication in 2014.

Read more about me on LinkedIn